SEO isn’t just about picking the right keywords; it’s about picking them before everyone else does. If you’re always chasing what’s already popular, you’re already behind. The real trick? Spotting trending keywords before they explode. And let’s be honest, SEO isn’t as simple as it used to be. Search engines favor big brands, and if you’re a smaller business, ranking can feel impossible. That’s where the expertise of an SEO specialist Dubai makes all the difference. Instead of playing catch-up, let’s talk about how to get ahead.
Use Google Trends the Right Way
Most people check Google Trends and stop at the basic charts. That’s a mistake. The real goldmine is in the Related Queries section, where you’ll find search terms that are surging in popularity. Look for “breakout” terms, these are searches that have exploded by over 5,000%. That’s your cue to act before your competitors even notice.
Find What People Are Talking About (Before They Start Searching)
Google Trends tells you what’s already gaining traction. But where do trends actually start? Social media.
- Reddit: Go to relevant subreddits, sort by (Top,) and set the time filter to the past month. If a topic has high engagement but low Google search volume, it’s about to take off.
- X (Twitter): The (For You) tab curates trends based on your interests. But don’t rely on the algorithm, search manually to see real-time conversations around a topic.
- TikTok & Instagram: Check trending hashtags. Social trends often turn into search trends within weeks.
The Newsletter Hack for Staying Ahead
One of the smartest ways to always be in the loop? Subscribe to SEO and industry newsletters. They filter through all the noise and bring only the best insights. Better yet, create your own internal newsletter where you track trending topics in your niche, it’ll force you to stay ahead.
The Shortcut? Work with Someone Who Already Knows
Finding trending keywords isn’t just about spotting a word and writing about it. It’s about timing, competition, and understanding search intent. And that’s where expertise comes in.
A specialist doesn’t just find keywords, they find the right ones before they trend, analyze search behavior, and ensure your content ranks before the competition even wakes up.
This is exactly what Shayan Aman, a Local SEO Specialist, does, helping businesses get ahead, not follow. Instead of guessing which keywords will work, why not use a strategy that’s already proven?
If you want to skip the guesswork and get ahead in SEO, you already know what to do.